Event: PDMA: Best Practices / Key Principles of New Product Development
Date: 17 Feb 2010 - 3:00 PM - 4:30 PM
Location: 3M Innovation Center
Address:
2350 Minnehaha Avenue East
St. Paul, MN
Details:
Cost: $35 (Student $15)
The “Holy Grail” of consistently successful new product development is finding the perfect process. There have literally been tens of thousands of books and articles written on the subject of new product, each one pointing the way to the “promised land”.
Through all the clutter and noise, best practices rise to the surface. At our February Minnesota PDMA event David Clark of the Malco Design & Deliver Group will present “Best Practices and Key Principles for New Product Development”. We will cut through the buzz words, “consultant speak”, and the repackaged names authors have been applying to simple product development concepts over the years.
Through 20 years of experience Dave has found these truths to be self evident, but not always recognized or followed by practitioners. Dave will share examples from three companies and lessons learned that drive home these principals.
Why did this great idea die before it ever hit the market?
What was the course correction that made this new tool succeed?
Was it luck, or was it good process, that made the TurboShear successful?
http://www.pdma.org/events_detail.cfm?pk_event=505
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