Event: Innovation Games: Creating Breakthrough Products Through Collaborative Play
Date: 18 Feb 2010 - 08:30 AM - 10:00 AM
Location: Scott's Seafood Restaurant and Grill
Address:
855 El Camino Real
Palo Alto, CA
Details:
Pricing: $15 BMA members / $30 non-members
Innovation Games® are serious games for working with customers and stakeholders to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They can be played online or in-person, and have used by companies such as SAP, QUALCOMM, Emerson Climate Technologies, and Genesys to improve existing products and services and create new ones.
In this presentation, Luke Hohmann, author of Innovation Games: Creating Breakthrough Products Through Collaborative Play, will show how Innovation Games® can be used in New Product Development and ongoing product development processes to collaboratively identify, shape, and prioritize breakthrough products and services. This hands-on learning experience will feature an in-person game so that you can experience the power of the games through play.
http://norcalbma.org/programs/productmarketing_html
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