Event: The Roles and Organization of Product Management.
Date: 18 Feb 2010 - 6:15 PM - 9:00 PM
Location: Oracle facility
Address:
10 Van De Graaff Drive
Burlington, MA
Details:
Premium Members: Free if you pre-register online or $10 at the door
Guests and Free Members: $25 if you pre-register and pay online or $35 at the door
Product management is a confusing responsibility in every organization. For some, product management is a marketing role; for others, it's a technical role. Effective organizations integrate strategy, technical, and marketing to create exceptional product management teams.
This session will introduce the product management triad and how the three roles are affected by organizational choices. Using a decade of research, the presentation reveals the best way to organize your team.
Leaders will learn techniques that do and do not work in organizing product management teams. Everyone who attends will be able to explain the difference between the roles of product manager, product marketing manager, and product owner.
Learning points…
- The three roles of product management
- Techniques for organizing product management
- 10 years of product management research revealed Timeline for the Evening
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