Event: OC Product Managers November Mixer & Discussion
Date: 11 Nov 2009 - 6:00 PM - 8:30 PM
Location: The Buddy Group
Address:
7 Studebaker
Irvine, CA
Details:
Advances in web-based technology are changing the way companies disseminate, collect and share information. Old paradigms of product marketing are being replaced by cheaper, faster, more targeted and more interactive models. It’s no longer about what you say to the market that drives your brand. The market now dictates your true brand and it’s imperative that product marketers and product managers are engaged in capturing and steering perceptions about their products.
Nimble marketing departments are using fresh tools and techniques to influence and capture the voice-of-market. Companies that are able to harness and direct what’s being said about their products and marketing campaigns and quickly react to market sentiment will become the new leaders in their industry as a new economy emerges. What role should the product manager play in this ongoing engagement with consumers?
We have put together a panel of experts who are living in the new paradigm. They cover both the inbound and outbound aspects of the new digital marketing world. From this discussion, you will take away practical insights that you can use to improve your products and your market share.
http://ocproductmanagers.eventbrite.com/
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