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Product Management Is…

January 19th, 2012 | Product Management

Introducing the beaten horse, but this is my current thinking on how to define product management.

Product management is…

one part listening, one part thinking and one part storytelling.


The only real change is the storytelling component. Comments?


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    • Anonymous

      There may be room for a bullfighting component as well. I’ll have to stew on these parts a bit. Still seems to be missing something.

      • http://www.strategicproductmanager.com/ Stewart Rogers

        Missing something or maybe just only works for me because this is where I am right now.

    • Larry McKeogh

      How about observant of the past but conversant of the future. 

      Didn’t really like the storytelling addition.  Found it struck me in a negative way. I want my constituents to believe me unlike a politician.

      • http://www.strategicproductmanager.com/ Stewart Rogers

        Maybe, but I find my self repeating this phrase “tell our story”

    • Njjonet

      Somehow, this alternate version immediately came to mind:
      “product management is one half listening, one half thinking and another half storytelling”.
      I know it doesn’t read as well as it should but Yogi would be proud.

      • http://www.strategicproductmanager.com/ Stewart Rogers

        Hilarious!