brainmates: Characters at Work

brainmates Anyone who is a regular reader knows that I am a big champion of personas. brainmates, have crafted a white paper on personas. Enjoy!
White Paper – Personas: Characters at Work
SlideShare – Personas: Characters at Work



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    #1 Adrienne on 07.21.10 at 8:32 pm

    Thanks Stewart. What did you think of it?

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    #4 Stewart Rogers on 07.23.10 at 5:12 pm

    Overall this is great. I appreciate the white paper for what it is (a white paper), but would caution one statement you made: “it is better to create multiple personas”. Have a portfolio of too many personas is a problem and every effort possible should be made to consolidate personas where possible. Perhaps a good follow-up would how to create personas.

    #5 Wie können Personas das Produktmanagement unterstützen? « Produktmanagement und Vermarktung von Internet-Anwendungen on 08.02.10 at 3:32 am

    [...] Via: Strategic Product Manager [...]

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