brainmates: Characters at Work

July 21st, 2010 | Personas

		Anyone who is a regular reader knows that I am a big champion of personas. brainmates, have crafted a white paper on personas. Enjoy! White Paper – Personas: Characters at Work SlideShare – Personas: Characters at Work



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Adrienne

Thanks Stewart. What did you think of it?
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http://www.strategicproductmanager.com/ Stewart Rogers

Overall this is great. I appreciate the white paper for what it is (a white paper), but would caution one statement you made: “it is better to create multiple personas”. Have a portfolio of too many personas is a problem and every effort possible should be made to consolidate personas where possible. Perhaps a good follow-up would how to create personas.
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Stewart is a promoter, evangelist and recognized thought leader of product management best practices. Read more...

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