brainmates: Characters at Work

July 21st, 2010 | Personas

		Anyone who is a regular reader knows that I am a big champion of personas. brainmates, have crafted a white paper on personas. Enjoy! White Paper – Personas: Characters at Work SlideShare – Personas: Characters at Work



If you enjoyed this post, please leave a comment or subscribe to the feed to receive future updates. You can also follow me on Twitter. Tell other people about this post.

#1 Adrienne on 07.21.10 at 8:32 pm: Thanks Stewart. What did you think of it?
#2 5 empfehlenswerte Blogs von und für Produktmanager von Internetanwendungen « Produktmanagement und Vermarktung von Internet-Anwendungen on 07.22.10 at 3:17 am: [...] Post: brainmates: Characters at Work – Er verweist auf ein Whitepaper zum Thema [...]
#3 Tweets that mention brainmates: Characters at Work » Strategic Product Manager -- Topsy.com on 07.22.10 at 7:06 am: [...] This post was mentioned on Twitter by jpfozo, Corey Tyhurst. Corey Tyhurst said: Ordered mine. RT @jpfozo: White paper on personas. Strategic Product Manager – brainmates: Characters at Work http://bit.ly/aD6fDD [...]
#4 Stewart Rogers on 07.23.10 at 5:12 pm: Overall this is great. I appreciate the white paper for what it is (a white paper), but would caution one statement you made: “it is better to create multiple personas”. Have a portfolio of too many personas is a problem and every effort possible should be made to consolidate personas where possible. Perhaps a good follow-up would how to create personas.
#5 Wie können Personas das Produktmanagement unterstützen? « Produktmanagement und Vermarktung von Internet-Anwendungen on 08.02.10 at 3:32 am: [...] Via: Strategic Product Manager [...]

About Me