Comments on: Repost: Art or Science?

By: TomGrantForr

TomGrantForr — Fri, 26 Feb 2010 22:59:17 +0000

Stewart, if you haven't read anything by him already, you might enjoy the work of Jacob Bronowski, who wrote frequently on the ways in which art and science complement each other. Bronowski was a polymath, excelling in both art (an expert on William Blake) and science (mathematics, IIRC). Short version, he doesn't see it as an either/or question.

By: TomGrantForr

TomGrantForr — Fri, 26 Feb 2010 19:59:17 +0000

By: Favorite Product Management Posts Jannuary 2010 | A Random Jog

Favorite Product Management Posts Jannuary 2010 | A Random Jog — Sun, 31 Jan 2010 23:23:31 +0000

[...] Product Manager – Art or Science? Since building and delivering software or other high-tech products is generally done with the goal [...]

By: mattscottnelson

mattscottnelson — Fri, 22 Jan 2010 09:23:35 +0000

Looks like Seth was arguing a similar point yesterday…

http://sethgodin.typepad.com/seths_blog/2010/01...

By: Stewart Rogers

Stewart Rogers — Thu, 21 Jan 2010 18:58:31 +0000

This I agree with, in the context of marketing plans because I suspect there are creative components in that document. But I suspect those creative components are rooted in some data.

By: Stewart Rogers

Stewart Rogers — Thu, 21 Jan 2010 18:56:45 +0000

David you might enjoy this book: How We Decide ~ Jonah Lehrer
(http://www.amazon.com/dp/0618620117)

By: Stewart Rogers

Stewart Rogers — Thu, 21 Jan 2010 18:55:14 +0000

While I agree with your premise that the big, disruptive breakthroughs are due to taking some risk (i.e. gut calls), I am not sure any of the successful ones are done without without any research.

By: Stewart Rogers

Stewart Rogers — Thu, 21 Jan 2010 18:52:29 +0000

“This is where customer research, market trends, experience, and some creativity all come into play to make a decision.”

I think even having some research can eliminate the creative aspect.

By: aprildunford

aprildunford — Thu, 21 Jan 2010 17:12:28 +0000

I like this discussion. In my opinion there is a lot of science but like David describes below a bit of art as well. There is a lot of theory and thinking that goes into designing a good marketing plan but it's hard to get to a great marketing plan without some creative thinking.
April

By: Most Tweeted Articles by Agile Development Experts

Most Tweeted Articles by Agile Development Experts — Thu, 21 Jan 2010 10:07:30 +0000

[...] duration, and costs of… 2 Likes Logitech Touch Mouse Server 2 Likes Repost: Art or Science? » Strategic Product Manager Guiding you to be a strategic product manager. 2 Likes 8 Tips for an Effective [...]