Repost: Book review: Tuned In

This is a repost of a post that I did on the Product Management View.

Just finished the book, Tuned In (by Phil Myers, Craig Stull, and David Meerman Scott), and I must say. Well done! The book, by simply stating, outlines the following steps: find unresolved problems, understand buyer personas, quantify the impact, create breakthrough experiences, articulate powerful ideas, establish authentic connections to create a resonator. A resonator is the perfect solution to a specific problem. It is a product or service so powerful that it sells itself, an offering that connects to what your market values most and an idea people immediately understand has value to them. I grabbed this content from their blog, Get Tuned In which is a great resource as well. I like the emphasis on problem statements and the potential buyer. So much time is spent today by Product Management on the post-sales Buyer.

Tuned In is one of those books that you will be entertained by, amazed by, not be able to put down and be inspired to change the way you approach product management. Most importantly, you will want your Executives to read it.

Here are some other bits of wisdom from the crowd on Tuned In.

• Get the book “Tuned In” today, it will breathe fun and enthusiasm into anything you do called work!
• The Tuned-In Product Manager
• How Product Managers can tune in
• Tuning Into Your Market
• The book on “Tuned In” companies

Buy the book here: Amazon, Chapters.ca

If you enjoyed this post, please leave a comment or subscribe to the feed to receive future updates. You can also follow me on Twitter. Tell other people about this post.

---