Entries from August 2009 ↓

Book Review: Winning By Jack Welch, Suzy Welch

Winning By Jack Welch, Suzy WelchI recently finished reading Winning. I was looking for something on leadership and poked Art Petty for a suggestion. Thanks Art, this was a classic read.


There were so many good lessons in here with respect to leadership and strategy it was almost overwhelming. One of my favourite topics was the chapter about candor; a truly powerful skill for the old mental toolset. Although I understand the power of this, I am aware of how this could be truly damaging to your career if not used properly.


can•dor (kndr) n. Frankness or sincerity of expression; openness.

Despite the book having leadership undertones throughout, there was a great chapter on leadership where Jack discussed eight things leaders do. This list includes team evaluation, coaching, articulating the vision, making decisions, probing and pushing with curiosity and inspiring risk taking.

lead•er•ship (lē-dər-ˌship n. The act or an instance of leading.

Lastly, he wrote a chapter on strategy. Given my interest in what strategy is and how people perceive, it was refreshing to see him try to simplify it. I loved this quote:

… strategy is actually very straightforward. You pick a general direction and implement like hell.

After reading that, there is no wonder the first chapter was all about mission and values. His definition of strategy is:

Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.

I cannot disagree with that.

He then broke down five questions to make your strategy real:

  1. What the playing field looks like now?
  2. What the competition has been up to?
  3. What you’ve been up to?
  4. What’s around the corner?
  5. What’s your winning move?

I could go on with lessons learned from this book, but like Made to Stick I highly recommend that you read this book.


Image Source: HarperCollins Publishers

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Repost: Book review: Tuned In

Tuned In

This is a repost of a post that I did on the Product Management View.

Just finished the book, Tuned In (by Phil Myers, Craig Stull, and David Meerman Scott), and I must say. Well done! The book, by simply stating, outlines the following steps: find unresolved problems, understand buyer personas, quantify the impact, create breakthrough experiences, articulate powerful ideas, establish authentic connections to create a resonator. A resonator is the perfect solution to a specific problem. It is a product or service so powerful that it sells itself, an offering that connects to what your market values most and an idea people immediately understand has value to them. I grabbed this content from their blog, Get Tuned In which is a great resource as well. I like the emphasis on problem statements and the potential buyer. So much time is spent today by Product Management on the post-sales Buyer.

Tuned In is one of those books that you will be entertained by, amazed by, not be able to put down and be inspired to change the way you approach product management. Most importantly, you will want your Executives to read it.

Here are some other bits of wisdom from the crowd on Tuned In.

Buy the book here: Amazon, Chapters.ca


Image Source: Get Tuned In

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Repost: Market Sensing

This is a repost of a post that I did on the Product Management View.

Market Sensing, bit of a new term for me and I am still trying to wrap my head around it. Fortunately for you, two things are about to happen… One, Jim Holland is going to introduce the concept in his webinar on Wednesday (Market Sensing – Anticipating Market Problems with Jim Holland) and two, I am going to give my view.

Market sensing is the collection and analysis of ideas from not only your market but potential markets. However, it goes beyond traditional research (or collection) by diving deeply into how market personas (i.e. buyer & user) think and act.

The challenge is never collecting ideas. If you ask me about anything, I’ll give you ideas. And we can sit and talk through them and dream up a hundred more. Not the problem. I realize there might be (are?) challenges around the management of those ideas. Different topic, another day. The challenge is not prioritizing those ideas. Again a different topic for another day. The challenge is understanding those ideas to the root of the problem. Sakichi Toyoda introduced a concept called the “5 Whys” that simply states you need to ask “why” 5 times to get to the root of the problem. Anyway, problem definition is a different topic for yet another day. To define the problem you need to understand the big picture, you need to know how people think and act. This goes beyond a single idea.

I see market sensing a little like Google (a stretch, bear with me!) in that it is consistently crawling, looking for more web pages, more content, more links. I see market sensing in the same light, you are trolling for more ideas for a deeper understanding of the existing ideas that lead to more ideas, that lead to more ideas and you constantly pour out like a spider builds its web or Google builds its index. I hope that helps.

The benefit is that you have a bigger picture that is validated by the potential market and now you are better able to anticipate the needs of your current and potential markets.

Past Webinar Updates:

  1. Market Sensing – Anticipating Market Problems with Jim Holland
  2. Market Sensing 201 – What Process Works for You? with Jim Holland


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Leadership, Strategy, Vision ie Three Peas One Pod

LeadershipBeen a blank-blog week for me… some weeks I have no ideas, others more. Part of it, I am sure, was spending 5 days in the desert and blocking out just about everything I was trying to block.


I am getting to the end of the latest book on my desk, Winning by Jack Welch and it is helping cement in the fact that strategy without leadership is not strategy. You can strategize all day, but without leadership you have the equivalent of someone who is pounding salt.


Leadership, like strategy, is a really big topic. Most of what you will read will tell you that leadership is not about you, but about the people around you. Very true! Leadership includes building self-confidence in your team, making people see the vision and then living it, establishing trust with candor, making decisions, and celebrating the wins. The other point worth mentioning, you can lead without direct reports as effectively as you can with direct reports.


There are many ways to tie leadership back to strategy, but I wanted to focus on the vision aspect of it. I have written about vision in the past, Roadmap: Product Vision Statement. As you start to flush out your vision, you will need to consider your resources, not only who, but how the vision can be articulated in such a way that people are able to live it. The primary message from Made to Stick was getting people excited enough about your idea (read: strategy and vision) that they will execute on it.


Product management is 90% leadership, but unless you have a well-defined vision it will be impossible to make decisions and lead people in such a way that the vision enables them to comfortably make their own decisions. Time to dust off the vision and pass it through the -Made to Stick- principles again. Remember… no vision, no leadership, no strategy.


See a previous post of leadership quotes, Leadership Lessons from McKinsey.


And here are my two favourite leadership blogs from people with ties to product management:


Image Source: The Risesmart Blog

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Product Management Resources

Product Management ResourcesThis is the standard list of product management resources that I share with all the product managers I meet on a weekly basis. I thought it was time to share them with you.


Alltop Product Management Blogs

http://product-management.alltop.com

Strategic Product Manager Blogroll

http://www.strategicproductmanager.com/blogroll

Product Management Events

http://www.strategicproductmanager.com/events

Product Camps

Upcoming ProductCamps
: Austin (August), Toronto (October), Seattle (October), Boston (November)

Product Management Book Club

http://groups.google.com/group/smarterproductmanagers

Product Managers on Twitter

Product Management Webinars

Am I missing anything that is an absolute must-have resource for product management?



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Book Review: Made to Stick

Made to StickI just finished reading Made to Stick, by Chip and Dan Heath, as part of our Smarter Product Managers book club. You’ll probably see a bunch of reviews pop-up as it seems everyone really enjoyed it. Here is one from Product Management Zen.

Without trying to oversell, this is a MUST READ for product management.

An ‘idea‘ is a funny concept. It can be concrete or it can be abstract and for a lot people the vagueness of an idea may be translated into many different things including ideas as new products or ideas as new features for existing products. The relevancy of this book for product managers is that they live in a world of ideas and they need some to stick and some to slip away. (Note: The principles will help make sure the right ones stick and the wrong ones slip away.) They also need to communicate a variety of messages including problem statements, vision statements and strategies all of which can be parsed through the principles of this book. This book provided an excellent framework to help you successfully disseminate those ideas.

The authors explain the six qualities of an idea that will stick:

  • Simplicity: This is perhaps my favourite quality because too often I see too much content and part way through the description people’s eyes start to glaze over. Every idea has a core message and it important for your idea to draw attention to that core message. Focus on the core and keep it simple.
  • Unexpectedness: The concept here is that people remember what they weren’t expecting to hear, something out of the ordinary. I think the key for product management is being able to articulate your idea in such a way that makes the impact stand out. You will want people to walk away remembering the impact and feeling compassion for people who are dealing with the impact of the idea every day.
  • Concreteness: How do you make it real? The book gave a classic product management example (read: customer visits) of an employee of General Mills who poured through reams of data only to try a novel approach of going into the homes of actual customers and observing them. Imagine that?!?! Needless to say the observations were not only concrete but some were even unexpected.
  • Credibility: To be honest, I think this is one that most product managers will suffer from the most (easily correctable, read concreteness again). A lot of your credibility will come from the supporting data you have collected, but also your leadership skills will play here. Be mindful of how you play the credibility card in this situation as just throwing out names or titles can instantly kill credibility.
  • Emotional: The interesting line from this section was: “For people to take action, they have to care.” As you start to champion your idea, think about the factors that will encourage people to take action.
  • Stories: Great section on how to complement your idea with stories. Again, I direct you to refer to the concreteness section for inspiration in developing stories. The right story will also draw on the emotional and credible aspect of your idea.

The overarching concept through the book that plagues the stickiness of ideas is what the authors call the “Curse of Knowledge.” They define this as a common tendency people have that reduces their ability to create ideas that stick. People tend to communicate ideas in a way that is constrained by the fact that they already know what they are talking about and find it hard to imagine what it was like to not know. The authors offer that the best way to beat the curse is to apply the six principles and transform your ideas. The other tip for beating the Curse of Knowledge is to ask why as many times as necessary for a truer understanding of the problem (and therefore idea).

This is book is officially going my “must-read” list for product managers. It’ll shape the way you write and communicate your ideas in way that will hopefully make them stick.

P.S. I found this, the The Stickiness Aptitude Test, for you to validate whether your idea is sticky. Enjoy!


Image Source: MadetoStick.com

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