 Last week I pondered whether working with personas was a strategic activity. It is. And according to the statistics, personas are more common than what I am seeing in real life. The most recent Product Management and Marketing survey from Pragmatic Marketing shows that 35% of respondents have buyer personas and 56% have user personas. I think those numbers are high based on who I am talking to and despite what the survey says this is an area where we can do better.I think persona activities are a lot like win/loss analysis and that it is a key activity for two reasons, product and sales improvements and career development. And also like win/loss the important thing to remember, you do not have to tackle this alone. There are organizations dedicated to helping you specifically with persona development and there is technology to help you keep it organized. And the vendors will help you get executive support for your persona projects. To assist you in your persona development activities, I have compiled a list of resources. Does anyone have any other bits and pieces that they thought were useful in helping them with their personas? Specifically I am looking for a persona template. Blogs: Blog Posts:
Webinars:
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Image Source: Talking Identity |
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