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	<title>Comments on: Roadmap: Product Vision Statement</title>
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		<title>By: Stewart Rogers</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-336</link>
		<dc:creator>Stewart Rogers</dc:creator>
		<pubDate>Wed, 06 Jan 2010 19:49:35 +0000</pubDate>
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		<description>Always nice to hear where it works for someone. Thanks for the comment Chris.</description>
		<content:encoded><![CDATA[<p>Always nice to hear where it works for someone. Thanks for the comment Chris.</p>
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		<title>By: Stewart Rogers</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-185</link>
		<dc:creator>Stewart Rogers</dc:creator>
		<pubDate>Wed, 06 Jan 2010 16:49:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-185</guid>
		<description>Always nice to hear where it works for someone. Thanks for the comment Chris.</description>
		<content:encoded><![CDATA[<p>Always nice to hear where it works for someone. Thanks for the comment Chris.</p>
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		<title>By: Chris</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-184</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Tue, 05 Jan 2010 22:19:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-184</guid>
		<description>I couldn&#039;t agree more.  A clearly stated and communicated vision gives everyone in your organization a goal to aspire to.  Vision statements don&#039;t need to be lengthy and over-stated either.  We found in our organization that until we had a good vision statement, we were floundering.  Thanks Stewart.</description>
		<content:encoded><![CDATA[<p>I couldn&#39;t agree more.  A clearly stated and communicated vision gives everyone in your organization a goal to aspire to.  Vision statements don&#39;t need to be lengthy and over-stated either.  We found in our organization that until we had a good vision statement, we were floundering.  Thanks Stewart.</p>
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		<title>By: Leadership, Strategy, Vision ie Three Peas One Pod &#187; Strategic Product Manager</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-114</link>
		<dc:creator>Leadership, Strategy, Vision ie Three Peas One Pod &#187; Strategic Product Manager</dc:creator>
		<pubDate>Fri, 21 Aug 2009 21:19:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-114</guid>
		<description>[...] but I wanted to focus on the vision aspect of it. I have written about vision in the past, Roadmap: Product Vision Statement. As you start to flush out your vision, you will need to consider your resources, not only who, but [...]</description>
		<content:encoded><![CDATA[<p>[...] but I wanted to focus on the vision aspect of it. I have written about vision in the past, Roadmap: Product Vision Statement. As you start to flush out your vision, you will need to consider your resources, not only who, but [...]</p>
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		<title>By: Stewart Rogers</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-73</link>
		<dc:creator>Stewart Rogers</dc:creator>
		<pubDate>Sat, 20 Jun 2009 11:56:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-73</guid>
		<description>The template can be used for both. The difference is the product positioning is closer to where you are today, but the vision is where you are headed. More forward looking positioning.&lt;br&gt;&lt;br&gt;Great question!&lt;br&gt;Stewart</description>
		<content:encoded><![CDATA[<p>The template can be used for both. The difference is the product positioning is closer to where you are today, but the vision is where you are headed. More forward looking positioning.</p>
<p>Great question!<br />Stewart</p>
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		<title>By: Robin Zaragoza</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-70</link>
		<dc:creator>Robin Zaragoza</dc:creator>
		<pubDate>Tue, 16 Jun 2009 18:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-70</guid>
		<description>Stewart, when you say &quot;Product Vision&quot;, is that synonymous to &quot;Product Positioning&quot;? The framework you mention is almost identical to what is taught in both Pragmatic and Sequent&#039;s as the &quot;Product Positioning&quot; Statement/Document.</description>
		<content:encoded><![CDATA[<p>Stewart, when you say &#8220;Product Vision&#8221;, is that synonymous to &#8220;Product Positioning&#8221;? The framework you mention is almost identical to what is taught in both Pragmatic and Sequent&#39;s as the &#8220;Product Positioning&#8221; Statement/Document.</p>
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		<title>By: Call for Vision Statements Strategic Product Manager</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-69</link>
		<dc:creator>Call for Vision Statements Strategic Product Manager</dc:creator>
		<pubDate>Mon, 15 Jun 2009 02:10:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-69</guid>
		<description>[...] Search      &#8592; Roadmap: Product Vision Statement [...]</description>
		<content:encoded><![CDATA[<p>[...] Search      &larr; Roadmap: Product Vision Statement [...]</p>
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		<title>By: Stewart Rogers</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-68</link>
		<dc:creator>Stewart Rogers</dc:creator>
		<pubDate>Sun, 14 Jun 2009 22:36:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-68</guid>
		<description>Good suggestion... I did google and here is the URL:  &lt;a href=&quot;http://is.gd/122aN&quot; rel=&quot;nofollow&quot;&gt;http://is.gd/122aN&lt;/a&gt;.  Lots of resources.</description>
		<content:encoded><![CDATA[<p>Good suggestion&#8230; I did google and here is the URL:  <a href="http://is.gd/122aN" rel="nofollow">http://is.gd/122aN</a>.  Lots of resources.</p>
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		<title>By: PuristProductManagement</title>
		<link>http://www.strategicproductmanager.com/2009/06/11/roadmap-product-vision-statement/comment-page-1/#comment-67</link>
		<dc:creator>PuristProductManagement</dc:creator>
		<pubDate>Fri, 12 Jun 2009 14:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.strategicproductmanager.com/?p=640#comment-67</guid>
		<description>Yep, as always Stewart, you&#039;re spot on! There are loads of exercises and tools to create a vision statement (just google it) and they mostly follow the same basic logic which is around what your product does, what your competitors dont do etc etc. For me the value of the vision statement in a large organisation, is that is acts as the &quot;Elevator Test&quot; statement. If you can convince some that your product is worth investigating  in on the basis of your vision statement in the time it takes to go up 10 floors in an elevator (not those new fancy elevators you can find in Dubai, that go at break-neck speed ;)) then it makes selling and actualising the RoadMap so much easier.</description>
		<content:encoded><![CDATA[<p>Yep, as always Stewart, you&#39;re spot on! There are loads of exercises and tools to create a vision statement (just google it) and they mostly follow the same basic logic which is around what your product does, what your competitors dont do etc etc. For me the value of the vision statement in a large organisation, is that is acts as the &#8220;Elevator Test&#8221; statement. If you can convince some that your product is worth investigating  in on the basis of your vision statement in the time it takes to go up 10 floors in an elevator (not those new fancy elevators you can find in Dubai, that go at break-neck speed <img src='http://www.strategicproductmanager.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ) then it makes selling and actualising the RoadMap so much easier.</p>
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