 I was fortunate to receive a copy of World Wide Rave by David Meerman Scott at ProductCamp RTP. It ended up being a book I could not put down. I am a big believer in change, and buyer targeted activities needs a change and this book is one answer to that change. The world is connected now, people expect to freely receive and share ideas. This book is one that you should read and then pass it to your CEO and hope that they pass it to everyone else. Interestingly enough, I had the exact same reaction to reading Tuned In.
This book challenges you, with highly effective examples, to think about the ways you engage your buyers. By using blogs, e-books, videos, Twitter, Facebook, podcasts and any other online medium you are able to connect with your buyers in ways that weren’t possible before, but more importantly using the tools that they are using today. The evidence shows that if you understand their problems, tell them stories, and enable them to share those stories people will choose to do business with you. There are six rules to creating a ‘world wide rave’ and they are:
I highly recommend you read the book to learn more about these six rules, but the gist of them is to stop talking about you, be open, freely share, have an online profile, be prepared to fail and have an online home. One final point, Scott makes a great case that creating a ‘world wide rave’ will not happen overnight. You have to submerse yourself in understanding your buyer persona, their problems and start sharing. As product managers we already know that, but it is always nice to read additional reasons to reinforce that. Now the challenge is adding at least two new activities, either starting a blog (targeted towards your buyers) or writing an e-book to your roadmap. About the Author Image source: worldwiderave.com |
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