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Request: How Many Strategies Are There

February 20th, 2009 | Strategy

I am wondering if you can help me compile a list of sub-strategies that would makeup a product strategy.

  • Competitive strategy
  • Pricing strategy
  • Technology strategy
  • Marketing strategy
  • Sales strategy

What else?

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    • http://community.featureplan.com/community/ Val Workman

      I would add
      Training or Competency development strategy.
      Distribution strategy
      Testing strategy
      Communications strategy
      Promotional strategy

    • http://community.featureplan.com/community/ Val Workman

      Distribution Channel strategy
      Training or Competency development strategy
      Communication strategy
      HR strategy
      promotional strategy

    • http://www.noozit.com/?showAuthor@739.QhdmaZLGcdI@!t0=author&t1=David%20W.%20Locke David Locke

      whole product
      value chain/value constellation
      3rd party vendor support (dev and marketing) participations
      ecologies (producer-consumer) – multisided markets/platforms
      profit models
      3rd party (yours) supports – dev and content producer
      viral product (strong) – viral channels/viral marketing (weak)
      codecs/protocols
      sublimations – phase specific UI, and API/served
      marketure – accelerators
      vertical integration to dis-integration-n-tiering
      GIS-daypart
      competitive advantage elements
      value basing – catelog/proofing/messaging
      permission-base curriculum marketing forward training
      functional culture/paradigmatic market segmentation vs. statistical
      customer portfolio management, re segments
      client competitive advantage enhancement
      pull competitive UI
      Open source/competitor complementor attack strategy
      prototyping
      conversion capture
      technology platform chain
      multi-technology merge
      increasing return capture (core but mostly accidental)
      customer retention strategy (done wrong too often)
      plug-ins
      customer work design/management design strategy
      wireframe allocations
      niche economics
      industry stack
      offer expansion
      mass customization
      customer relations mangement (1:1)
      brand strategy
      content distributional strategy
      universal content strategy
      localization strategy
      social objects
      moment design
      experiential marketing
      Maslow as org-customer interface
      Habitual enablement
      Negotiation class recognition
      Training as sales/Training as marketing/Training as retention/Training as demand gen
      Demand side services strategy
      Snap/Evolutionary vector of differentiation/ HMM provision

      Ate today's blog post. Well, I can define them.

    • http://www.rocketwatcher.com April

      Whoa! That's a whole lotta strategies! I like the “How will we win” strategy that can include (or exclude) any of the above. ;-)
      April

    • http://christophercummings.com/ chriscummings01

      Yikes, that *is* a lot of strategies. Can we get some definition and groupings on them?

      - Chris
      http://twitter.com/chriscummings01

    • http://caddellinsightgroup.com jmcaddell

      It may be embedded in the list above, but I would add Feature/Function Strategy (i.e., functional roadmap).

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    • http://twitter.com/srinibs Srinivasan S

      Hi Stewart,
      I do agree that the definition of Strategy varies and many times i have see people interchangeable use Strategy and Tactic (or rather misuse). For Example, some one mentioned in the comment HR strategy communication Strategy etc., If i look at this from the point of implementation ie HR Strategy – provide the required human resources to achieve the overall company objective, then it becomes a tactic.

      However, there is one definition (from Theory of Constraints world) i have always found to be simple, logical, to the point and can be applied consistently:

      Strategy – is something that answers the question 'What For'
      Tactic – is something that answers to the question 'How To'

      And the most important thing is that every strategy is support by a two or more tactic and is built like a logical tree structure.

      Better will be if yo visit this site to gain more insight on how this works.

      http://www.vancouver.wsu.edu/fac/holt/em534/S&T…

      (the above link will be more for about consumer goods hence you will see terms such as inventory, distribution etc., but i feel confident that we can take a similar approach for building the strategy for any of the software products)

      Using such an approach will cut across all types of things such as product, competition, pricing, technology, marketing etc., and on the top will be the overall company strategy.

    • http://www.strategicproductmanager.com/ Stewart Rogers

      Have you seen it where the strategy is communicated as a single statement? I don't believe that is true. The strategy is a bunch of tactics that help you achieve the mission, vision and value network.

    • http://www.strategicproductmanager.com/ Stewart Rogers

      Have you seen it where the strategy is communicated as a single statement? I don't believe that is possible. The strategy is a bunch of tactics that help you achieve the mission, vision and value network.