I am wondering if you can help me compile a list of sub-strategies that would makeup a product strategy.
- Competitive strategy
- Pricing strategy
- Technology strategy
- Marketing strategy
- Sales strategy
What else?
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I would add
Training or Competency development strategy.
Distribution strategy
Testing strategy
Communications strategy
Promotional strategy
Distribution Channel strategy
Training or Competency development strategy
Communication strategy
HR strategy
promotional strategy
whole product
value chain/value constellation
3rd party vendor support (dev and marketing) participations
ecologies (producer-consumer) – multisided markets/platforms
profit models
3rd party (yours) supports – dev and content producer
viral product (strong) – viral channels/viral marketing (weak)
codecs/protocols
sublimations – phase specific UI, and API/served
marketure – accelerators
vertical integration to dis-integration-n-tiering
GIS-daypart
competitive advantage elements
value basing – catelog/proofing/messaging
permission-base curriculum marketing forward training
functional culture/paradigmatic market segmentation vs. statistical
customer portfolio management, re segments
client competitive advantage enhancement
pull competitive UI
Open source/competitor complementor attack strategy
prototyping
conversion capture
technology platform chain
multi-technology merge
increasing return capture (core but mostly accidental)
customer retention strategy (done wrong too often)
plug-ins
customer work design/management design strategy
wireframe allocations
niche economics
industry stack
offer expansion
mass customization
customer relations mangement (1:1)
brand strategy
content distributional strategy
universal content strategy
localization strategy
social objects
moment design
experiential marketing
Maslow as org-customer interface
Habitual enablement
Negotiation class recognition
Training as sales/Training as marketing/Training as retention/Training as demand gen
Demand side services strategy
Snap/Evolutionary vector of differentiation/ HMM provision
Ate today's blog post. Well, I can define them.
Whoa! That's a whole lotta strategies! I like the “How will we win” strategy that can include (or exclude) any of the above.
April
Yikes, that *is* a lot of strategies. Can we get some definition and groupings on them?
- Chris
http://twitter.com/chriscummings01
It may be embedded in the list above, but I would add Feature/Function Strategy (i.e., functional roadmap).
[...] Blog: Strategic Product Manager tagged with: none Post: http://www.strategicproductmanager.com/2009/02/20/request-how-many-strategies-are-there/ [...]
Hi Stewart,
I do agree that the definition of Strategy varies and many times i have see people interchangeable use Strategy and Tactic (or rather misuse). For Example, some one mentioned in the comment HR strategy communication Strategy etc., If i look at this from the point of implementation ie HR Strategy – provide the required human resources to achieve the overall company objective, then it becomes a tactic.
However, there is one definition (from Theory of Constraints world) i have always found to be simple, logical, to the point and can be applied consistently:
Strategy – is something that answers the question 'What For'
Tactic – is something that answers to the question 'How To'
And the most important thing is that every strategy is support by a two or more tactic and is built like a logical tree structure.
Better will be if yo visit this site to gain more insight on how this works.
http://www.vancouver.wsu.edu/fac/holt/em534/S&T...
(the above link will be more for about consumer goods hence you will see terms such as inventory, distribution etc., but i feel confident that we can take a similar approach for building the strategy for any of the software products)
Using such an approach will cut across all types of things such as product, competition, pricing, technology, marketing etc., and on the top will be the overall company strategy.
Have you seen it where the strategy is communicated as a single statement? I don't believe that is true. The strategy is a bunch of tactics that help you achieve the mission, vision and value network.
Have you seen it where the strategy is communicated as a single statement? I don't believe that is possible. The strategy is a bunch of tactics that help you achieve the mission, vision and value network.
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