Book: Product Strategy for High Technology Companies
January 21st, 2009 | Product Management
Has anyone read this book? I have stumbled across it a few times in searches and am starting to think I should put it on my list of to-be-read books. If you have read it, let me know what you think. Here is the description:
Product Strategy for High Technology Companies by Michael E. McGrath
One of the key determinants of success for today’s high-technology companies is product strategy–and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple–plus a new focus on growth strategies and on Internet businesses–define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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